A car show
with a purpose.
Every year we pack a lot with cars, crowds, and community, and the money goes to the people who run toward emergencies.
The impact
Five years of shows, and every one is built to give back to first responders.
The story behind it
Abel hosted his first car show at ten years old. Five years of annual shows later, they have helped raise $100,000 for first responder charities. "You only get one shot at life. Make it a story worth telling."
Read the full storyThe story, in photos
From day one to today. Tap any photo to open it.
The events
Upcoming events
Every date on the calendar. Tap one for details and to RSVP.
Register your ride
Pick the event, then tell us make, model, how many cars, and an email.
Past shows
A look back at what the crowd has helped raise. Tap an event for the details.
Photos from the shows
Cars, crowds, and a whole lot of community. Tap any photo to open it.
Horsepower
for a good cause.
A car show with a purpose. Every year we pack a lot with cars, crowds, and community, and the money goes to the people who run toward emergencies.
The impact
Five years of shows, and every one is built to give back to first responders.
Sponsor + vendor packages
Pick the lane that fits your business. Every dollar supports the cause, and every sponsor gets seen. Sponsor one show or several.
Standard
- Logo on the event banner
- Logo on the show flyer
- Social media and on-site event advertising
- 2 free car entries
- $100 off a vendor booth ($150)
Gold NEW
- Everything in Standard
- More prominent logo placement on the banner and flyer
- A personalized video about your business on our social media
Platinum
- Everything in Gold
- Your logo on a flag flown at the show's main event
- Free vendor booth ($250 value)
Vendor
- Your own booth at the show
- Sell, sample, or show off your product to the crowd
- Sponsors save: $100 off with Standard or Gold, free with Platinum
See your logo fly
Platinum sponsors get their logo on a flag at the show's main event, right in front of the crowd. Even from the sky.
Why sponsor?
Because it's good for business and good for the community.
Real crowds
Car enthusiasts, families, and locals all in one place, and spectators get in free.
Show-stopping main event
Our main events have featured emergency vehicle parades with a fire truck, a SWAT MRAP, and a military truck.
Online reach
We promote the show all year through Instagram Reels, Facebook groups, and direct outreach.
A show for everyone
Daily drivers to exotics, all in one lot. Your brand shows up for a whole community.
Let's talk
Tell us a little about your business and we'll reach out within 48 hours with next steps.
Prefer email? Write to abel@theatda.com
Want a show of your own?
For five years Abel has built charity car shows that have raised $100,000 for first responders. A limited number of times a year, he'll build one for you: a grand opening, a school or charity fundraiser, a launch day. A car show puts more eyes on your business, brings a crowd through the door, and raises money for the cause you care about.
Support the cause
Your donation means a ton. It helps cover the costs of hosting each show and lets us make the next one bigger, so more money can go to first responders.
Online giving is being set up. In the meantime, email Abel to give.
Follow the shows
How it started
It started at two years old, when Abel's dad introduced him to cars. At nine he launched a YouTube channel and found filmmaking and entrepreneurship. A year later he hosted his first car show.
Partner brands
Coming soon
Shirts, hats and gear are on the way. Leave your email and we'll tell you when it drops.
A show for everyone
The mission
Every show raises money for first responder charities: fire, police and EMS.
Daily drivers to exotics
If it has wheels and you're proud of it, it belongs here. Spectators get in free.
The main event
Emergency vehicle parades with a fire truck, a SWAT MRAP, and a military truck.